Work
Work that compounds.
A look at what I build and run — platforms, growth engines and the systems that turn traffic into revenue. Fewer, deeper engagements where I own the outcome end-to-end.
Project · Founder2025
Sands Entreprenad
An AI-native lead platform for a Stockholm roofing contractor
From a single proof-of-concept landing page to a full digital presence they own outright — an ~80-page platform, a multi-path lead funnel, and their entire Google presence, built and run end-to-end.
Read the case →Consultant · Contract2025–26
Leadfeeder / Dealfront
A post-merger B2B SaaS turned into a unified, self-serve growth platform
As Director of Growth & Product Experience, I led the shift to product-led growth across two merged platforms — self-serve across all plans, an AI-powered onboarding redesign, a usage-based pricing transformation and a unified GTM.
Read the case →Consultant · Contract2022–25
Funnel.io
A new product-led growth engine for a sales-led B2B SaaS
As Growth Product Lead for Acquisition, I built Funnel’s self-serve motion from zero to 20% of total MRR — and ran the website as a product, rebuilding brand, pricing, SEO, CRO and an experimentation engine across the whole acquisition surface.
Read the case →Project · FounderOngoing
Bnbalyze
A vibe-coding experiment that became a full proptech SaaS — now AI-native
A solo build: a short-term-rental calculator that grew into a complete SaaS platform, reached 100+ organic users and real-estate pilots — and is being rebuilt as an agentic property analyst that keeps verified facts and AI judgement strictly separate.
Read the case →Project · Founder2022–24
Happy Vegan
Sweden’s largest vegan online store, built solo — from zero to a successful exit
A solo side project I built, grew and sold in two years: brand, storefront, paid and organic growth, CRM, and the entire physical grocery operation — sourcing, cold-chain, 10,000+ SKUs and 500+ monthly shipments.
Read the case →Consultant · Contract2020–21
DNB Eiendom
Rebuilding the digital experience of Norway’s largest real estate agency
As Head of Product Development & Experience, I rebuilt DNB Eiendom’s two-sided platform around the distinct needs of buyers and sellers — with a measurement foundation built from scratch — driving 75% more leads and 40% higher customer-experience scores.
Read the case →Consultant · Contract2021–22
Refapp
Building the growth function for an HR-tech scale-up, from zero
As Chief Growth Officer, I built Refapp’s growth function from scratch — team, HubSpot martech, a rebrand and website, a multi-channel demand engine and an international GTM strategy — doubling inbound pipeline in a year.
Read the case →Employment2018–20
RiksTV & Strim.no
Launching Norway’s first B2C streaming service — and transforming a TV distributor’s digital sales
As Head of Growth & Acquisition, I built Strim.no’s acquisition engine from zero — team, agencies, channels, creative and measurement — cutting CAC by 40% and beating subscriber targets, while rebuilding rikstv.no and leading digital sales for the established business.
Read the case →Employment2014–17
Telia Norway
E-commerce from a secondary channel to a scalable growth platform
As E-Commerce Manager, I rebuilt Telia Norway’s webshop across B2C and B2B, stood up an agile product organisation, rebuilt performance marketing, and launched the company’s first omnichannel programme — doubling conversion.
Read the case →Talks & podcasts
Appearances
Talks and conversations on growth, and on bringing commercial and technical teams together.
KeynoteGrowth — From buzz to bizzA keynote on turning growth from hype and buzzwords into real commercial results — the mindset and mechanics that connect marketing activity to the business.Watch →
PodcastBringing commercial and tech teams together, remotelyA Favro podcast conversation on how to align commercial and technical teams — shared goals, communication and ways of working — when everyone is remote.Watch →Want to be the next case?
Let’s talk about what a channel you own could look like for your business.