Focused growth, not more initiatives.
A senior growth partner who creates direction, challenges priorities and drives momentum. You don't get more output – you get better decisions.
Erik Oliva Werner
Founder of Greow Digital, Growth Advisor
Ex Growth Leader at Funnel & Leadfeeder
Experience from companies including
From scattered initiatives to a focused growth engine.
Most companies don't lack ideas. They lack focus, prioritization and pace.
The team does a lot but gets little out. Initiatives run ad hoc without clear direction. Growth stagnates even though everyone works hard.
I fix that – without you needing to hire or buy more production. As a growth partner, I provide direction, challenge decisions and create momentum. Every week.
About
Meet your growth partner
Hi, I'm Erik — founder of Greow.
Senior Growth Advisor · ex Funnel, Leadfeeder, Telia
10+ years driving growth across B2B SaaS, fintech and e-commerce — from early-stage traction to Series C scale. I spent 6+ years in senior growth roles at Funnel and Leadfeeder and have worked with teams like Telia, Dealfront, RiksTV and Dun & Bradstreet.
I don't ship more output — I help teams make better decisions, faster. Direction, prioritization and momentum, every week.
How it works
Growth Sprint
We start with a full-funnel review. Identify blockers, find opportunities and build a prioritized roadmap with concrete experiments.
Ongoing collaboration
Weekly strategic sessions, continuous feedback and clear accountability. You get a senior growth partner who drives momentum every week.
Results & iteration
We measure, learn and adjust. Clear actions, quick wins and a systematic approach that builds a real growth engine over time.
Who it's for
Fits companies that
- Have traction but low impact
- Do a lot but get little out
- Lack direction in the team
- Work ad hoc
Industries
- B2B SaaS
- E-commerce
- Fintech / Banking
- Marketplaces
- Service companies
Roles
- Founder / CEO
- CMO
- Head of Growth
- Head of Product
Results
Measurable outcomes, not promises.
Key metrics from engagements in B2B SaaS, e-commerce and fintech.
Getting started
Get clarity with a quick full-funnel review.
Full-funnel review, identifies blockers & opportunities, prioritized roadmap and concrete experiments.
Ongoing partnership
Growth as a Service – continuous momentum.
Weekly sessions, continuous feedback and clear accountability. Choose the package that fits your team.
- Weekly strategic sessions
- Feedback on ideas & campaigns
- Clear actions every week
- Prioritization support
- Experimentation system
- Funnel definition
- Processes (OKRs, sprints)
- Supports team & leaders
- All of Growth Enablement
- GTM strategy
- Pricing & packaging
- Organization & prioritization
Why this works
Everything you need, nothing you don't.
Senior from day one
10+ years of experience in B2B SaaS, PLG and product-led growth. No learning curve.
Focus, not output
Better decisions and clearer prioritization – not more deliverables or reports.
Experiment-driven
Structured approach with hypotheses, measurement and iteration. Not gut feeling.
The full funnel
Acquisition, activation, retention, revenue, referral. Holistic instead of silos.
Flexible
Scale up, scale down or pause. No long commitments or notice periods.
ICF-accredited coach
Not just strategy – also leadership coaching for growth leaders and their teams.
Other services
Workshops & one-off engagements
Engage me for a day or a week.
Individual coaching
For leaders in growth, leadership and career.
Ready to build your growth engine?
Book a short call and we'll walk through where you are today and what would make the biggest difference.