Stockholm · Available now

Focused growth, not more initiatives.

A senior growth partner who creates direction, challenges priorities and drives momentum. You don't get more output – you get better decisions.

Product-Led GrowthDemand GenerationExperimentationPricing & Packaging
Erik Oliva Werner

Erik Oliva Werner

Founder of Greow Digital, Growth Advisor
Ex Growth Leader at Funnel & Leadfeeder

Growth dashboard

From scattered initiatives to a focused growth engine.

Most companies don't lack ideas. They lack focus, prioritization and pace.

The team does a lot but gets little out. Initiatives run ad hoc without clear direction. Growth stagnates even though everyone works hard.

I fix that – without you needing to hire or buy more production. As a growth partner, I provide direction, challenge decisions and create momentum. Every week.

01

Growth Sprint

We start with a full-funnel review. Identify blockers, find opportunities and build a prioritized roadmap with concrete experiments.

02

Ongoing collaboration

Weekly strategic sessions, continuous feedback and clear accountability. You get a senior growth partner who drives momentum every week.

03

Results & iteration

We measure, learn and adjust. Clear actions, quick wins and a systematic approach that builds a real growth engine over time.

Fits companies that

  • Have traction but low impact
  • Do a lot but get little out
  • Lack direction in the team
  • Work ad hoc

Industries

  • B2B SaaS
  • E-commerce
  • Fintech / Banking
  • Marketplaces
  • Service companies

Roles

  • Founder / CEO
  • CMO
  • Head of Growth
  • Head of Product

Measurable outcomes, not promises.

Key metrics from engagements in B2B SaaS, e-commerce and fintech.

2x
Revenue within 6 months – from stagnation to growth
Happyvegan
+100%
Conversion rate
Telia
0 → 20%
of MRR via PLG – product-led growth built from scratch in under 2 years
Funnel
−40%
CAC reduction
RiksTV / Strim
+100%
Uplift in new accounts via pricing transformation
Dealfront
3x
Organic traffic
Happyvegan
Growth Sprint · 2–3 weeks

Get clarity with a quick full-funnel review.

Full-funnel review, identifies blockers & opportunities, prioritized roadmap and concrete experiments.

Clear directionConcrete actionsQuick wins
€8,000–€12,000
One-time engagement to get clarity fast
Get started →

Growth as a Service – continuous momentum.

Weekly sessions, continuous feedback and clear accountability. Choose the package that fits your team.

01
Growth Kick-Start
€3,000 /mo
  • Weekly strategic sessions
  • Feedback on ideas & campaigns
  • Clear actions every week
  • Prioritization support
Book a call
03
Growth Partner
€8,000 /mo
  • All of Growth Enablement
  • GTM strategy
  • Pricing & packaging
  • Organization & prioritization
Book a call

Everything you need, nothing you don't.

Senior from day one

10+ years of experience in B2B SaaS, PLG and product-led growth. No learning curve.

Focus, not output

Better decisions and clearer prioritization – not more deliverables or reports.

Experiment-driven

Structured approach with hypotheses, measurement and iteration. Not gut feeling.

The full funnel

Acquisition, activation, retention, revenue, referral. Holistic instead of silos.

Flexible

Scale up, scale down or pause. No long commitments or notice periods.

ICF-accredited coach

Not just strategy – also leadership coaching for growth leaders and their teams.

Workshops & one-off engagements

Engage me for a day or a week.

AI HackathonGrowth ideationDesign sprintsGTM / positioning

Individual coaching

For leaders in growth, leadership and career.

6 sessions€1,400
10 sessions€2,100
20 sessions€3,800

Ready to build your growth engine?

Book a short call and we'll walk through where you are today and what would make the biggest difference.